The Ritz-Carlton Residences
Boston, South Station Tower
Location
Boston, MA
Client
Hines
AGENCY
DBOX
The Ritz-Carlton Residences, Boston, South Station Tower are set within the uppermost floors of a strikingly beautiful, mixed-use skyscraper designed by Pelli Clarke & Partners, rising over Boston Harbor and the city’s most connected transit hub. The unique character of the property within a stunning location yielded a distinct identity, well within Ritz-Carlton parameters that were gracefully reimagined into a harmonious blend of 3 identities.
DISCIPLINES
Art Direction, Visual Positioning, Brand Design, Digital Design, Advertising, Environmental Graphics
A TOWER ATOP A TOWER
An epic story of an extraordinary vertical community in the heart of Boston and a visual language inspired by a life within and above the clouds.
