Common Place
LOCATION
NASHVILLE, TN
CLIENT
TARA INVESTMENTS
OPERATOR
CANOPY BY HILTON
NASHVILLE DOWNTOWN THE GULCH
A multi-purpose space conceived to function well beyond the traditional hotel lounge, and more in line with contemporary guest habits, lifestyles and sensibilities.
DISCIPLINES
Market Research, F+B Concept, Naming, Brand Design, Environmental Graphics, Uniform Design
EAT, DRINK, WORK, PLAY
Drawing from the industrial aesthetic of the Gulch in Nashville, an identity was crafted based on old office stationery—calendars, punch cards, train tickets, forms etc., ephemeral items that accompany us through all activities, every day of the week.
