The Maven
LOCATION
CHONGQING, CHINA
CLIENT
CAPITALAND
OPERATOR
RAFFLES CITY CHONGQING
A 3-in-one specialty rooftop bar in an aerial greenhouse, atop the skybridge of a recently constructed skyscraper suite designed by Moshe Safdie Architects.
DISCIPLINES
Market Research, F+B Concept, Naming, Brand Design, Environmental Graphics
A MYRIAD OF EXPERIENCES
Dreaming up a scene of slender, yet confident brass accents beaming amidst lush greenery—a simple logo system was developed to convey multiple ideas, supported by a custom display typeface.
